DESKGRAM MEGORT UPDATE

With a wide selection of content types to choose from, itвЂ™s good to know which ones are preferred by users. While it is not the most preferred app for US teenagers, Gen Z and millennials make up the majority of users.The networkвЂ™s users are very active with a significant number who log in multiple times a day.InstagramвЂ™s app popularity is still on the rise so remember to optimize your content for mobile use.Craft engaging posts to stay relevant with your fans. Having users that are this active is great news for brands. The Pew Research report also explains how often Instagram is used by account holders.ДЄlmost six in ten US adult IG users log in at least once a day while 38% will do so several times a day. This number is significant for brands that want to take advantage of InstagramвЂ™s ads and shopping features. Forty-seven percent of US adults who make more than $75k say they have used Instagram. It may not be the favorite app among teens but a good portion of them are still present on it.ДЄccording to the Pew Research Center, user salary ranges are somewhat evenly distributed. The largest age group is 18-34 years old, consisting of 62.2% of all users.ДЄmong the US teenage population, Instagram ranks third in preferred social networks behind Snapchat and TikTok. In terms of social media demographics, more than half of global Instagram users are aged 34 years or younger. 17.9% of global IG users are men between ages 18-24 The social network had its best quarter since 2014. Instagram leaped four places from number five to the most downloaded app in 2021вЂ™s 4th quarter, narrowly edging out TikTok.

Instagram was the most downloaded app in Q4 2021 In late 2021, CNBC reported that the social network reached the two billion monthly active user benchmark. In June 2018, Meta stopped reporting Instagram usage when it reached one billion active users. Instagram has over 2 billion monthly active users These IG user stats will reinforce your brandвЂ™s decision to use the network as a marketing channel. InstagramвЂ™s popularity isnвЂ™t going away anytime soon. To make it easier for you to sort through, weвЂ™ve categorized the Instagram stats.

DESKGRAM MEGORT UPDATE

New features mean new stats, which means you might need to update your Instagram marketing strategy.

In 2021, Instagram introduced plenty of new features and upgraded existing ones. When kicking off a new year for marketing, itвЂ™s always a good idea to check in on how Instagram stats changed.

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